When it comes to jerkbaits, few names carry the weight of Megabass. The Japanese brand has long been a favorite among serious anglers, and their Vision 110 series—often dubbed the “king of jerkbaits”—has set the bar sky-high. Enter the Megabass Ito Vision 110 SR Jerkbait, the latest shallow-running addition to this legendary lineup. Released to much buzz in early 2025, this lure promises to bring the same precision and fish-catching magic to skinny waters that its deeper-diving siblings have mastered elsewhere. So, what makes the Vision 110 SR stand out? Let’s dive in.
A Shallow-Running Specialist
The “SR” in Vision 110 SR stands for Shallow Runner, and it’s designed to shine where other jerkbaits can’t—waters between 2 and 4 feet deep. Measuring 4 1/3 inches (110.5 mm) and weighing a half-ounce (14 grams), this suspending lure features a carefully crafted bill that delivers a wider, more pronounced darting action than its predecessors. Whether you’re working over grassy flats, targeting submerged timber, or fishing shallow points, the Vision 110 SR dances through the strike zone with an erratic, life-like motion that bass can’t resist. It’s the perfect tool for pre-spawn staging areas or post-spawn haunts when fish hug the shallows.
Engineered for Perfection
Megabass doesn’t mess around when it comes to engineering, and the Vision 110 SR is proof. At its core is the Tungsten Multi-Way Moving Balancer System (PAT), a patented feature that uses shifting tungsten balls to maximize casting distance—like launching a bullet on every throw. Once it hits the water, those weights settle into place, giving the lure a balanced, nose-down posture that suspends perfectly on the pause. That subtle quiver during a stop? It’s pure dynamite for triggering strikes from lethargic fish.
The action is where the Vision 110 SR truly shines. A quick twitch of the rod tip sends it darting left and right, flashing its sides and rolling just enough to mimic a wounded baitfish. Pair that with premium finishes—think GP Pro Blue, French Pearl, or Tennessee Shad—and you’ve got a lure that’s as visually stunning as it is effective. It’s no wonder anglers have been raving about its ability to draw fish in cold water (38°F to 70°F), making it a go-to from late fall through early spring.
On the Water: Strengths and Considerations
So, how does it perform? Early feedback from the fishing community in 2025 suggests the Vision 110 SR lives up to the hype. Its shallow-running depth opens up new possibilities for anglers who’ve relied on the original Vision 110 (4–6 ft) or the deeper 110+2 (up to 12 ft). The wider darting scope is a standout, giving it an edge in open water or when fish are keyed on active bait. Plus, those three Katsuage Out-Barb treble hooks snag fish with ease—though some pros recommend swapping them for sturdier options like Gamakatsu trebles if you’re chasing giants, as the stock hooks can bend under pressure.
There are a couple of quirks to note. Like other Vision 110 models, the SR’s bill can be fragile—watch out for hard strikes or rocky cover. Some anglers also report needing to tune it out of the box (e.g., adjusting hooks or adding weight) if it doesn’t suspend perfectly. But these are small trade-offs for a lure that casts like a dream and moves like a living thing.
When and Where to Throw It
The Megabass Ito Vision 110 SR Jerkbait is at its best in shallow fisheries—think lakes with grassy edges, river backwaters, or reservoirs with submerged brush. It’s a cold-water killer, excelling from November to April when bass are sluggish and need that extra nudge to bite. But its versatility shines year-round in the right spots—anywhere fish are holding in 2–4 feet of water. Work it with a cadence of twitches and pauses, letting it hang in the strike zone to seal the deal.
Why It’s Worth the Hype
Priced around $24.99–$29.99, the Vision 110 SR isn’t cheap—but then again, premium performance rarely is. It’s a worthy investment for anglers who demand the best, whether you’re a weekend warrior or a tournament pro. Building on the Vision 110’s legacy (think 12-pound stripers and countless bass), the SR model adds a shallow-water twist that’s already turning heads in 2025. If you’re serious about jerkbait fishing, this one deserves a spot in your tackle box.
Final Cast
The Megabass Ito Vision 110 SR Jerkbait isn’t just another lure—it’s a precision tool that blends art and science to outsmart fish. With its shallow-running prowess, long-distance casts, and irresistible action, it’s poised to become a staple for bass anglers everywhere. Ready to see what the fuss is about? Grab one, hit the water, and let this little dynamo work its magic. Your next big catch might be just a twitch away